In a world full of regulation, accreditation and complication we hear a constant cry for simplicityorder clonidine. The plethora of marques, stamps and badges, each with their own element of (often misunderstood) point of difference, serves only to confuse both consumers and buyers alike.
Some of these are process driven, whilst others signify welfare or environment but most fall within the realms of sustainability. Some require whole departments to process vast quantities of data, whilst others require the expressed intention to turn off of a few lights!
Each, of course, has its own place and its own agenda, but criteria so often overlaps leaving the user with either a confusing choice of which to run with or to conclude that the need to cover as many bases as possible requires affiliation to many.
So what is the answer?
A single, simple marque that will tell the customer that responsible consideration and execution has gone into all stages of a product’s lifecycle.
The Responsible Product marque is just that; ‘at a glance’ information for the considerate buyer or consumer that the product in question has received the subjective assessment of a body (pool) of independent experts and has fulfilled the criteria that it is, well….a responsible product.